Manage product feeds and ad accounts in one place
AdsAndFeeds syncs your store's products to Google Merchant Center, keeps them accurate, and lets your team manage Merchant Center and Google Ads accounts across many stores.
What AdsAndFeeds does
A multi-user web application for merchants and agencies who sell with Google Shopping.
Product feed management
Import products from your online store (e.g. WooCommerce) and push them to Google Merchant Center automatically, in batches, with scheduled incremental syncs.
Field mapping & rules
Map store attributes to Google product attributes such as title, price, GTIN, brand, availability and shipping, and fix data issues before they reach Google.
Merchant Center account management
Connect one or many Merchant Center accounts, review account and product status, item-level issues and disapprovals from a single dashboard.
Google Ads account management
Connect your Google Ads accounts to view accounts, Shopping campaigns and performance alongside the product feeds that power them.
Monitoring & cleanup
Track every sync job, retry failures automatically and remove products from Merchant Center when they are deleted from your store.
Teams & roles
Invite teammates with Admin, Manager or Viewer roles so agencies and store owners can collaborate safely across many stores.
How it works
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1
Create an account
Register, and once an administrator approves your account, add the online stores you want to manage.
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2
Connect Google
Sign in with Google and grant access to your Merchant Center (and optionally Google Ads) accounts.
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3
Map & sync
Review the attribute mapping, then run a sync. Products are uploaded and kept up to date.
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4
Monitor
Watch product statuses, fix issues and keep your Shopping ads running.
How we use your Google data
When you choose "Sign in with Google" to connect an account, AdsAndFeeds requests only the access needed for the features you use. We never sell Google user data or use it for advertising.
AdsAndFeeds' use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Read the full Privacy Policy.
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Google Merchant Center (Content API / Merchant API)
Create, update and delete the products you choose to sync; read account information, product statuses and issues so we can display them to you.
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Google Ads
Read the Google Ads accounts you connect, and their campaigns and performance metrics, to show them in your dashboard. Changes are only made when you perform an action.
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Basic profile (email)
Show which Google account is connected to each store so you can manage or disconnect it.
- You can disconnect a Google account at any time from the store settings, or revoke access at myaccount.google.com/permissions.
Ready to get your products on Google?
Questions? Email us at [email protected].